"One word. Easy to remember. Different.”
Huckstah is an ecommerce platform that enables third party vendors to sell their merchandise for a fixed price. Vendors gain access to Huckstah’s customer base as well as their own branded website. “We were looking for a name similar to vendor or peddler. We found Huckster (a person who sells small items, either door-to-door or from a stall or small store.) So we decided to give it a Bajan flair and came up with Huckstah. One word. Easy to remember. Different.”
We wanted the brand to be instantly recognized by the consumer, so we created a bold sans serif Wordmark, with a loud purple that has a hint of blue as the brand color. The arches in the H at the beginning and end of the word Huckstah, signifies the transaction process between the vendor and consumer.
Following the direction we used on the Logotype (take a peek here), sharp lines, crisp, clean text with bold headings and beautiful photography is showcased in Issue XI. With athletes such as, Akeila Prescod, Rosian Warrington, Lamarr Coward, Lynette Thompson and Barbadian Black Belt Shodan - Onoh Obasi Okey taking the cover, there is more than enough information to absorb.
👉🏼 Take a look at Issue XI here.
Art Direction, Layout & Design by IDZN.
When a client says in the creative brief "I give you guys total artistic freedom", it’s either a really good thing or a bad thing. Lucky for us, Founder Keisha Payne, was more than willing to let us explore the creation of her Logo. Soft curves with a gradient of nude, copper and a deep rich purple, highlights the K in KosmetiK creating a truly memorable Logomark, which exceeded her expectations and made her a very satisfied client.
The Kosmetik Bar is a retail store that provides cosmetic products at an affordable price.
RETRO-FIT Magazine showcases the Caribbean’s fittest physiques and the personalities behind them. Their quarterly online publication provides tips for training, nutrition, products and includes articles and features that celebrates Caribbean passion for sport and fitness.
We executed the Logotype to symbolize everything the magazine portrays in its publications. Sharp lines defining the R (mark), negative space for the hyphen between the "O" and "F" for separation, and a clean, bold sans serif typeface for the strength needed in any sport.
"NEO - A New Day"
Baje International 2016 campaign was so much fun to execute! Not only was it challenging because we had to raise the quality again, (peep the 2015 campaign here) but truth be told we have a soft spot for anything Sci-Fi (geeks at heart ).
In our initial meeting with Richard Haynes and Shadia Gilkes, our cogs were spinning from the moment we heard them say "NEO - A New Day". A continuation of last year's theme F.L.Y - First Love Yourself, NEO is a story uniting generations together in love, understanding and acceptance. Sunsets, stars and electricity fueled our inspiration, and as you go through each section you will notice that each logo (section) is a piece to a whole (band).
"First Love Yourself"
The name Baje International is renowned regionally and internationally as Barbados’ premiere Crop Over Band. Therefore, when we were approached to handle the campaign design for 2015, we were both honored and thrilled to get going.
As one might imagine, there are many aspects to a successful launch campaign for a large band such as Baje. During our initial meeting, Richard Haynes and Shadia Gilkes outlined to us the over arching theme of the band which was “First Love Yourself” or F.L.Y. With such a powerful and positive theme we immediately began to conceptualize visuals that would convey the section themes of FLY, AMORE, ZEN, EUPHORIA, UNITY and FLYING STARS.
In order to ensure a successful role out of the campaign there was constant dialogue between the Baje International Team, photographers, videographers, sponsors and IDZN. This massive team effort has resulted in an elevation of the Baje Campaign aesthetic but don’t just take our opinion; take a look and you be the judge!
Costume Design: Neysa Springer/Janelle Forde (Machel Montano Epic Mas Section)
"LOVE IS HOW WE EVOLVE"
To say Rhaj Paul is a busy man may be a bit of an understatement. He is constantly busy designing new prints, styling artists for video shoots or repping his brand Evolve constantly on social media. However, when IDZN contacted him to take part in this interview he was more than willing to share his thoughts and experiences on art, creativity and how his brand will change the world.
IDZN – “Success is a very subjective topic for most people. As an artist what is your definition of success?”
Rhaj – “That’s a good question bro. Success means being true to your creative self while monetizing it to make a good living. Success is fully expressing myself creatively everyday, while inspiring others at the same time.”
IDZN – “It can be said that entrepreneurs face many obstacles in Barbados. What is the largest obstacle which you have faced or continue to face?”
Rhaj – “Lack of confidence B. The largest obstacle is potential investor’s not having that faith in the brand. We have the talent, the drive, the creativity and following but the investment interest just isn’t there. Then the only serious investor tried to buy the brand from up under me. But you know, im faithful that God will provide that avenue to bring Evolve to the masses; in His own way and in His own time.
IDZN – “Rhaj, love remains such a prevalent theme in all your work. Do you think there is enough love in our society?”
Rhaj – “If there was enough love, it would be more than apparent in the way we treat not only ourselves but also our country and likewise our environment. I think though, that the Evolve brand is the perfect vehicle to create and nurture that positive, loving consciousness throughout our society.”
Having worked with Digicel and a myriad of large organizations; Rhaj’s greatest accomplishment remains being accepted to attend Savile Row in England. He is adamant however that this pales in comparison to the ability to draw a mate like his wife Kashia to himself.
Although the brand EVOLVE has grown and seen success over the past few years, it is more than apparent that this is only the beginning for Rhaj and this exciting brand.
To see more Evolve clothing, check him out on Instagram or contact Rhaj directly at +1(246) 266-7425 to get one of those crazy custom pieces!
Luke LasCaris and Lennon Chandler present:- "MUZE CARIBBEAN"
When we first met Luke and Lennon at Limegrove Bar, we immediately knew that these were not your run of the mill clients. These talented gentlemen are the brain (and sometimes brawn) behind the Muze Caribbean brand. Muze is a lifestyle fashion magazine, which captures and reviews all the latest trends in music, fashion, photography and the like.
It can be said that these two make an awesome team as Luke is the creative juggernaut and this is evident from his creative energy, happy disposition and amazing fashion sense. Lennon on the other hand is very cool and calm, dotting the I’s and crossing all T’s to ensure that the brand’s vision was captured precisely.
As with any creative team, the creative banter was not only productive but also hilarious as they have a no holds barred approach to brainstorming new ideas for the publication. We were especially lucky as they allowed us to offer our creative input as well!
We thoroughly enjoyed working with this dynamic pair every step of the way and are especially thrilled to be apart of their upcoming projects. Good luck guys! We can’t wait to see what you have in store for us next.
Bansuri Spa is a locally owned and operated holistic day spa located at The Savannah Beach Hotel in Barbados. Bansuri offers a tranquil and rejuvenating atmosphere where customers can relax both their body and mind as they are pampered with the highest quality treatments, equipment and linens available on the island.
The main element we needed to incorporate into the branding was the Bamboo plant. Bansuri translates to bamboo in Hindi so naturally we chose to use this as a focal point for the design, while the color palette consists of lush greens and soft greys.
Here in the Caribbean, Danny O' Connor might not be a very recognized name on the art scene. In fact, until recently we had no idea Danny's amazing talent even existed! Let me preface this by stating that we are not only designers but lovers of art and by extension various forms of creative expression. So when we first saw Danny O' Connors artwork, we were immediately blown away.
So who is this guy anyway? Danny O'Connor is a Liverpool based artist who studied graphic arts at Liverpool Moores Art School. He explains his work as being characterized by clean crisp areas of color with layered messy splashes of paint. The truth is however, that Danny's work can't be explained. It must be experienced!
So you're probably wondering how did this amazing UK artist hook up with a budding creative agency in Barbados. The answer quite simply; Facebook. Now we knew it was a long shot but "what the heck" we thought. The worse he could say is no. So we contacted Danny to design a Facebook cover photo for us and he even mailed us the actual painting! We did not expect that he would undertake our project because it pales in comparison to the scope of work he usually creates. Thankfully and to our great surprise, he agreed and the result is well…a work of art!
We are thrilled that he took the time to work with us and we can't wait to visit him in the UK. We will be sure to post a vid when we do!!