Following the direction we used on the Logotype (take a peek here), sharp lines, crisp, clean text with bold headings and beautiful photography is showcased in Issue XI. With athletes such as, Akeila Prescod, Rosian Warrington, Lamarr Coward, Lynette Thompson and Barbadian Black Belt Shodan - Onoh Obasi Okey taking the cover, there is more than enough information to absorb.
👉🏼 Take a look at Issue XI here.
Art Direction, Layout & Design by IDZN.
When a client says in the creative brief "I give you guys total artistic freedom", it’s either a really good thing or a bad thing. Lucky for us, Founder Keisha Payne, was more than willing to let us explore the creation of her Logo. Soft curves with a gradient of nude, copper and a deep rich purple, highlights the K in KosmetiK creating a truly memorable Logomark, which exceeded her expectations and made her a very satisfied client.
The Kosmetik Bar is a retail store that provides cosmetic products at an affordable price.
RETRO-FIT Magazine showcases the Caribbean’s fittest physiques and the personalities behind them. Their quarterly online publication provides tips for training, nutrition, products and includes articles and features that celebrates Caribbean passion for sport and fitness.
We executed the Logotype to symbolize everything the magazine portrays in its publications. Sharp lines defining the R (mark), negative space for the hyphen between the "O" and "F" for separation, and a clean, bold sans serif typeface for the strength needed in any sport.
"NEO - A New Day"
Baje International 2016 campaign was so much fun to execute! Not only was it challenging because we had to raise the quality again, (peep the 2015 campaign here) but truth be told we have a soft spot for anything Sci-Fi (geeks at heart ).
In our initial meeting with Richard Haynes and Shadia Gilkes, our cogs were spinning from the moment we heard them say "NEO - A New Day". A continuation of last year's theme F.L.Y - First Love Yourself, NEO is a story uniting generations together in love, understanding and acceptance. Sunsets, stars and electricity fueled our inspiration, and as you go through each section you will notice that each logo (section) is a piece to a whole (band).
The Super Talented, Burberry Loving Monica Sutrisna.
One of the things we love doing outside of making clients happy with our designs, is forming relationships with artists all over the world. When we stumbled on Australian Artist Monica Sutrisna, she was instantly contacted. Funny enough, after getting to know Mon.Mon. her talent became secondary to her warm, bubbly personality and we had to share her story with you.
IDZN – As a designer we know culture has a large influence on design style and creativity. Would you say that Australia has molded you to the designer that you are today?
Mon. – Melbourne is certainly the place to maintain your creativity, but the design culture here isn’t as large as lets say Hong Kong, Tokyo or New York. These cities thrive on design and constantly compete with one another to establish their own artistic and fashion trends. New York affected me the most as I adapted to the culture there very easily. The designer I am today is due to my influence on the art and design culture outside of Australia.
IDZN – Tell us a bit about your trips to Indonesia and how they have inspired you.
Mon. – Indonesia is the land of the rich and the poor. The rich invest in art and the poor invest in art. It’s more than amusing seeing how energetic kids are turning rubbish into toys on the streets when you’re stuck in horrible traffic. These kids make good entertainment for themselves and for people in the car. I love it, I really do. It makes me think that they believe the work they do is great. Not just for others, but for themselves and they seem very happy with it. It’s also no surprise that every Indonesian you meet will have an eye for detail and are creative in some way. Even in any restaurant there, the way they present food is regarded as top priority and whether it tastes good is just a bonus!
IDZN – Here in Barbados one of the biggest challenges of being a young entrepreneur is that large established companies don’t take you as serious as if you were a design firm. Do you have similar problems in Australia?
Mon. – From what I’ve noticed, big companies in Australia are slowly starting to appreciate the value of design. I like clients who are easy going, relaxed but are serious and professional with the task at hand. When I started my freelancing after high school I had 1 or 2 start-up clients who didn’t take me seriously but I took them on board anyway because one, I was only a student, two, experience is crucial and three, it was the best marketing technique. In terms of larger companies I’m lucky enough to have worked with clients that consider design as a more valued aspect in Australia, so the issue isn’t common anymore.
IDZN – We know you say you are a freelance designer, but for someone who is so active socially (Facebook, Instagram, Youtube, Etc.) plus the recent addition "2NE1", surely you have a dedicated team?
Mon. – Yes we do, and it’s just me and sometimes my sister!
IDZN – Tell us a bit about 2NE1 Clothing. Sounds exciting! Is that something you always planned/envisioned?
Mon. – It’s part of what I’ve envisioned. I’ve always wanted to do fashion prints on clothes, like painting or printing custom designs on fabric instead of a canvas and turn them into an interesting garment.
IDZN – What is your biggest accomplishment to date?
Mon. – It would always be starting Mon.Mon. at 18-years-old and growing up with the brand until now.
IDZN – At 18! That’s impressive. What made you decide to start your own brand, rather than joining an organization?
Mon. – I love helping start-ups or small businesses grow. It makes me truly feel like I am part of not one, but multiple client visions from the very beginning.
IDZN – Any big plans for Mon.Mon. in the future?
Mon. – Of course! More artworks, more design work, nothing will change.
"First Love Yourself"
The name Baje International is renowned regionally and internationally as Barbados’ premiere Crop Over Band. Therefore, when we were approached to handle the campaign design for 2015, we were both honored and thrilled to get going.
As one might imagine, there are many aspects to a successful launch campaign for a large band such as Baje. During our initial meeting, Richard Haynes and Shadia Gilkes outlined to us the over arching theme of the band which was “First Love Yourself” or F.L.Y. With such a powerful and positive theme we immediately began to conceptualize visuals that would convey the section themes of FLY, AMORE, ZEN, EUPHORIA, UNITY and FLYING STARS.
In order to ensure a successful role out of the campaign there was constant dialogue between the Baje International Team, photographers, videographers, sponsors and IDZN. This massive team effort has resulted in an elevation of the Baje Campaign aesthetic but don’t just take our opinion; take a look and you be the judge!
Costume Design: Neysa Springer/Janelle Forde (Machel Montano Epic Mas Section)
"LOVE IS HOW WE EVOLVE"
To say Rhaj Paul is a busy man may be a bit of an understatement. He is constantly busy designing new prints, styling artists for video shoots or repping his brand Evolve constantly on social media. However, when IDZN contacted him to take part in this interview he was more than willing to share his thoughts and experiences on art, creativity and how his brand will change the world.
IDZN – “Success is a very subjective topic for most people. As an artist what is your definition of success?”
Rhaj – “That’s a good question bro. Success means being true to your creative self while monetizing it to make a good living. Success is fully expressing myself creatively everyday, while inspiring others at the same time.”
IDZN – “It can be said that entrepreneurs face many obstacles in Barbados. What is the largest obstacle which you have faced or continue to face?”
Rhaj – “Lack of confidence B. The largest obstacle is potential investor’s not having that faith in the brand. We have the talent, the drive, the creativity and following but the investment interest just isn’t there. Then the only serious investor tried to buy the brand from up under me. But you know, im faithful that God will provide that avenue to bring Evolve to the masses; in His own way and in His own time.
IDZN – “Rhaj, love remains such a prevalent theme in all your work. Do you think there is enough love in our society?”
Rhaj – “If there was enough love, it would be more than apparent in the way we treat not only ourselves but also our country and likewise our environment. I think though, that the Evolve brand is the perfect vehicle to create and nurture that positive, loving consciousness throughout our society.”
Having worked with Digicel and a myriad of large organizations; Rhaj’s greatest accomplishment remains being accepted to attend Savile Row in England. He is adamant however that this pales in comparison to the ability to draw a mate like his wife Kashia to himself.
Although the brand EVOLVE has grown and seen success over the past few years, it is more than apparent that this is only the beginning for Rhaj and this exciting brand.
To see more Evolve clothing, check him out on Instagram or contact Rhaj directly at +1(246) 266-7425 to get one of those crazy custom pieces!
Luke LasCaris and Lennon Chandler present:- "MUZE CARIBBEAN"
When we first met Luke and Lennon at Limegrove Bar, we immediately knew that these were not your run of the mill clients. These talented gentlemen are the brain (and sometimes brawn) behind the Muze Caribbean brand. Muze is a lifestyle fashion magazine, which captures and reviews all the latest trends in music, fashion, photography and the like.
It can be said that these two make an awesome team as Luke is the creative juggernaut and this is evident from his creative energy, happy disposition and amazing fashion sense. Lennon on the other hand is very cool and calm, dotting the I’s and crossing all T’s to ensure that the brand’s vision was captured precisely.
As with any creative team, the creative banter was not only productive but also hilarious as they have a no holds barred approach to brainstorming new ideas for the publication. We were especially lucky as they allowed us to offer our creative input as well!
We thoroughly enjoyed working with this dynamic pair every step of the way and are especially thrilled to be apart of their upcoming projects. Good luck guys! We can’t wait to see what you have in store for us next.
Bansuri Spa is a locally owned and operated holistic day spa located at The Savannah Beach Hotel in Barbados. Bansuri offers a tranquil and rejuvenating atmosphere where customers can relax both their body and mind as they are pampered with the highest quality treatments, equipment and linens available on the island.
The main element we needed to incorporate into the branding was the Bamboo plant. Bansuri translates to bamboo in Hindi so naturally we chose to use this as a focal point for the design, while the color palette consists of lush greens and soft greys.
Here in the Caribbean, Danny O' Connor might not be a very recognized name on the art scene. In fact, until recently we had no idea Danny's amazing talent even existed! Let me preface this by stating that we are not only designers but lovers of art and by extension various forms of creative expression. So when we first saw Danny O' Connors artwork, we were immediately blown away.
So who is this guy anyway? Danny O'Connor is a Liverpool based artist who studied graphic arts at Liverpool Moores Art School. He explains his work as being characterized by clean crisp areas of color with layered messy splashes of paint. The truth is however, that Danny's work can't be explained. It must be experienced!
So you're probably wondering how did this amazing UK artist hook up with a budding creative agency in Barbados. The answer quite simply; Facebook. Now we knew it was a long shot but "what the heck" we thought. The worse he could say is no. So we contacted Danny to design a Facebook cover photo for us and he even mailed us the actual painting! We did not expect that he would undertake our project because it pales in comparison to the scope of work he usually creates. Thankfully and to our great surprise, he agreed and the result is well…a work of art!
We are thrilled that he took the time to work with us and we can't wait to visit him in the UK. We will be sure to post a vid when we do!!